We helped this high-end stroller brand reintroduce itself to North American parents with an emotional and culturally-relevant campaign. We celebrated 25 years of innovation, leading to the launch of their newest stroller — the Bugaboo Kangaroo.

To further elevate brand visibility and engagement, we hosted an event “On The Grow” designed for New York City parents to test-drive the stroller in person and listen to a mom panel on urban motherhood.

RESPONSIBILITIES: As the lead copywriter, I helped sell in the event tagline, come up with the event activations, and shaped tone of voice and messaging for the launch of the Bugaboo Kangaroo.