Own It, Sculpt it
This B+A campaign for CoolSculpting included a total rebrand. We brought in more emotion, more inclusive language, more diverse bodies, and more confidence than ever before.
As the lead copywriter, I interviewed talent, scripted a hero group video and individual testimonials, and concepted and executed a range of social-first series.
A Better Fit with CoolSculpting®
9 out of 10 patients noticed that their clothes fit better over treated areas with CoolSculpting®.
So, we created a social series to show off how each talent found a better fit in their favorite item of clothing after they sculpted it.
CoolSculpting® is the finishing touch
We even tapped into medical weight loss and positioned CoolSculpting® as the finishing touch on your GLP-1 results.